We also design ads, write ad copy, and create other promotional materials for the consumer market.
For samples of our postcard campaigns, corporate materials, and more, see our section on Promotional Materials.
From Policy to Practice: OSAP’s Guide to the Guidelines
Developed the framework for and designed the 170-page
instructional workbook, including the cover. Commissioned
original art from an illustrator and oversaw its production.
Art-directed a photo shoot to obtain the clinical images that
appear in the workbook. Altered photos as necessary to remove
corporate logos or trademarked descriptors. Served as liaison to
printer's reps to coordinate print production.
Sample pages
If Saliva Were Red — How to Tell the Story: A Trainer's Guide
Designed the eight-page trainer's guide, collecting and using
screen captures from the accompanying educational video to
identify talking points, presenting common questions from the
video, and explaining the many elements of a dental infection
control and safety program in an accessible, easy-to-read format.
Sample pages
Guide for Safety and Infection Control for Oral Healthcare Missions
Designed the 58-page instructional booklet to complement the client's line of instructional publications. Formatted the extensive collection of forms within the book to be clear, concise, easy to read, complete, and visually interesting.
American Dental Assistants Association
2006 Continuing Education Catalog
Designed the cover, internal pages, and order forms for the 16-page catalog. Selected stock art, color schemes, and typefaces for the entire publication. Wrote and designed house ads [ad 1, ad 2] to promote specific ADAA offerings and discounts.
November/December 2004 Cover, The Dental Assistant
Designed the cover for a professional journal to promote the reprinted technical article, "OSAP Check-Up: 2003 CDC Guidelines. Is your infection control program up to date?" to the publication's readers. Arranged thumbnail images that visually referenced each of the article's 18 sections around a background image of a typical dental operatory. Used the client's branded colors to further identify the article as a client-sponsored resource.
Infection Control In Practice
Laid out each issue of the instructional newsletter to deliver information in a clear, easy to follow style. Selected graphics to accompany each cover story and created charts, checklists, and images to clarify content and make the text more accessible to the newsletter's audience of dental professionals.
The OSAP Report
Laid out each issue of the quarterly newsletter, selecting and creating appropriate graphics to complement the technical and promotional information presented. Redesigned the newsletter in 2003 to update its look and to better complement the client's emerging catalog of publications.
Traveler's Guide to Safe Dental Care
Designed the eight-page foldout patient-education brochure in early 2001. Gathered suitable graphics and laid out the descriptive text and checklist to be clear and easy to read. Coordinated print production.